The Fallacy that only 7% of communication is about the words ....

Many people have been led to believe that only 7% of the impact of communication is about the words/ content and that 93% is about tone of voice and facial expression. essentially that performance trumps content.

This is nonsense and a fundamental misunderstanding of Albert Mehrabian's research in the 1960s. Much to Mehrabian's annoyance.If I want to explain to you how to find the pen I have hidden in a drawer upstairs, having a tone of voice or facial expression isn't going to help you. It's the words!

Listen here to one of our trainers, Scott Chisholm, explain how to utilise Mahrabian's findings properly in your media and personal communication: