A nice piece of analysis by Caz Yetman at NixonMcInnes on how O2 struck the right tone online during its outage a couple of weeks ago, setting the bar very high for any brand using social to communicate in a crisis.
http://www.nixonmcinnes.co.uk/2012/07/23/social-crisis-comms-winners-vs-losers/
Andrew Caesar-Gordon
