Last January we blogged about a Twitter initiative by McDonalds which ended badly. Well, to balance things up, have a look at this instructive article (courtesy of Brand Republic) showing how a viral video social media campaign by the company's Canadian operation worked very well for them.
http://wallblog.co.uk/2012/08/20/how-mcdonalds-created-a-social-media-success-with-questions-campaign/
Andrew Caesar-Gordon
