Crisis media training essential for reputation protection

Today’s post about organisations in crisis or issues management mode will be shorter than usual, but for good reason. Today I am media training an organisation’s senior management team in case they ever need to face the media in the event of a crisis. By the end of the day their reputation will be better protected as a result of their experience. Which is very prudent given that one of their competitors featured prominently in one of this month’s postings about organisations in crisis – and their response was less than perfect.

Today’s organisations in the spotlight are:

Quangos: abolition/re-organisation

Nestle: confectionary; criticism over involvement in anti-obesity campaign

Citigroup: financial services; lawsuit alleging sex discrimination